Site search is one of the important aspects of E-Commerce site as it gives information about what your customer look for? Do they get what they search for? Are they satisfied with your sites performance? and related questions. So it’s quite imperative to have good site search option to derive favorable result for your E-Commerce site?
I Have mentioned some of the strategies to improve the site search.
Product Showcase to be Attractive:
Today customers don’t have much time to search things patiently. So it is advisable to have search option for your site so that customer can easily search and hunt their requirement for satisfied shopping experience. Important thing here is to make sure that your site’s search is fast to access otherwise the user get irritated and quit your website.
Get attractive features in your B2B E-Commerce site to attract the attention of more viewers and visitors. Use auto complete option, as some the user find it difficult to spell or write the word, in such cases this feature enable them to choose the appropriate word they are looking for. Make effective use of other features like filter, sort and advanced search option to enable easy and fast search by customers.
Images and Content Optimization:
Use quality images and content for your products as this aspect is what going to stimulate user’s buying decision. Attractive images and instructive description induce them to move forward. Even when you don’t have the product the customer search, doesn’t mention no result found instead engage them with related category products they are looking for. Keep your search bar on standard place so that customer can easily get through that. If possible get your search box in all pages for easy accessibility as thing enables them to easy search on their way.
Importance of Reviews:
Reviews should be used around the site where they can influence and help customers. Showing them in site search results helps people to make a faster and more informed decision about the suitability of a product.
Try to learn customers’ point of view, what they need, what they like, what changes they expecting in your sites. Take the statistics of the site’s reviews and customers’ approach.
Hop these points help you to improve your site search and get you more conversion rate for your site.